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Frequently Asked Questions

Everything you need to know about working with us and how we protect your visibility.

01 Working with us
What kind of clients do you work with?

We partner with ambitious B2B and public sector senior leaders who understand that strategic communication is a vital business or service driver. Our clients are typically in complex sectors like technology, professional services, manufacturing and economic development. They value senior expertise and are focused on achieving measurable results.

What makes you different from other PR agencies?

You work directly with senior strategists who understand your commercial objectives. We combine creative communications expertise with a deep understanding of how your audience finds and evaluates your business today, including through AI platforms. Our process is designed to minimise your workload — we act as a proactive extension of your team.

How do you measure the success of your work?

We focus on tangible outcomes: lead generation, stakeholder engagement, brand reputation and your visibility across the channels your audience actually uses — including AI platforms. Media coverage matters, but it’s part of a bigger picture that we help you measure and grow.

Do you only work with clients in a specific location?

While we have deep roots in our local business community, we partner with clients across the country. Our strategic approach and digital-first mindset allow us to deliver exceptional results regardless of geography. We currently have clients from Scotland to Portsmouth.

What size of organisation do you work with?

We work with a diverse range of organisations, from small startups to large enterprises. Our flexible approach allows us to tailor our services to meet the specific needs of each client, regardless of their size.

02 AI and visibility
How is AI changing the way our audience finds us?

The majority of searches now end without a click. AI platforms like ChatGPT, Google AI Overviews and Perplexity deliver a single synthesised answer rather than a page of links. If your business isn’t part of that answer, you’re invisible to a growing share of your audience. What makes this more complex is that every user gets a different response — AI increasingly tailors its answers based on what it knows about the person asking. We help you ensure that across all of them, your business is visible, accurate and compelling.

Do we need to worry about what AI says about our business?

Yes. AI platforms are now a primary channel through which prospects, partners and stakeholders form their first impression of your business. If your information is outdated, inconsistent or simply absent, AI will fill the gaps — often inaccurately. We help you take control of that narrative by ensuring the right content is in the right places.

How do you stay current in such a fast-moving landscape?

AI is reshaping communications at pace and we invest heavily in staying ahead of it. Our team trains regularly with industry leaders in AI visibility, generative engine optimisation and reputation management. We’re not learning about these changes after the fact — we’re in the room when the thinking is being shaped.

Ready to build a reputation that drives your business forward?

Schedule a discovery call to learn how we can help you achieve your goals.

Schedule a Discovery Call