Challenge
Bromwich Hardy wanted to raise its profile in the Midlands region and position itself nationally, as well as build engagement on social media platforms.
The business had a great reputation but competed in a hotly contested space with bigger businesses, including some with national and international profile.
Solution
Along with a topical content-led programme of thought-leadership and commentary in their sector, Be Bold Media devised the Bromwich Hardy Barometer - an annual report for the industry on how the commercial sector was performing across the region every 12 months.
A highly polished and genuinely informative document was produced, backed by a launch event attended by the great and the good of the sector in the wider Midlands region.
Each year the publication was supported by a successful media and online campaign to raise awareness of the findings in the report.
Results
Such was the success of the Bromwich Hardy Barometer it went on to become an annual event, anticipated by the industry players.
The Be Bold team researched and created the copy, promoted the event and capitalised on the resulting publicity to the huge benefit of the client.
Bromwich Hardy became recognised as the top performing firm in the industrial sector in the Midlands – it’s LinkedIn presence rose up 225% and it’s 200% up on Instagram too.